While starting your online business may be as simple picking a niche and setting up a website, you will find that there are a massive amount of tools out there to help you optimize your business. In creating your website, it’s important to understand that it’s your content that you want to focus on the most. However, you are running a business and you do need to do some form of promotion to keep up with your competitors. Luckily for you, there are many ways to do this.
In the coming weeks, I will begin using a variety of tools to determine which ones are better suited for my needs. As I try them out, I will be sure to post a review and give you all of the information I have on each tool so that you can make an informed decision as to which tool will be a good fit for you. Keep an eye out for new links as I will be updating this page as I try out new tools and linking you to my review of each tool. So let’s talk about your different options.
Creating content is definitely where your focus should always be. The reason behind this is that you want to engage your readers. They came across your website for a reason. They were looking for something. You want to make sure that you give them the answers they were looking for. Otherwise, you won’t keep their interest and they won’t follow you or share your information.
There are many different methods for getting your content out there. Your primary focus should be on your actual website. But there are other options available to point people to your website in case they aren’t necessarily searching for something. For example, you could be a guest on someone else’s blog and point people back to your website.
The fact that my website here is about making money online doesn’t mean that this is the only subject I’m interested in writing about. I might read someone else’s blog about vacationing in Hawaii and want to share my own story. So, if they allowed me to be a guest blogger, I could write a post with my own experience in Hawaii and tie it into my website somehow to point people over here. I could say something to the effect of, “Since I make money online [http://web.archive.org/web/20140127100345/http://mywealthyaffiliatesecret.com/want-to-work-online-from-home-for-free-learn-how], I’m able to take a trip anytime I want and do my work from my laptop. Which is exactly what I did on the shores of Hawaii. So while I was there…” See what I did there?
There are other methods for getting your content out there as well such as article spinning and back linking. Article spinning is basically taking content that you’ve already published and writing it differently to spin it into new content. While that is somewhat of a controversial method, there are tools available that will assist with this. I’ll get into those later. Back linking is simply creating content in various places on the Web and linking it back to your website to draw in readers. This used to be a real common method for getting ranked, however, Google changed it’s algorithm and this isn’t as effective as it once was. That’s not to say that you shouldn’t consider it.
When creating content, one of the best ways to get traffic to your website is to research the keywords you want to write about. You’ll want to see what your competition is and try to write content that won’t have a lot of competition. By using keywords that don’t have a lot of competition, you’ll be more likely to be ranked higher in Google which will lead to more traffic. Keyword research is a very important aspect of writing content.
When you’re creating content online, one of your biggest goals is to gain attention from people. You want to get readers to your website. Not only that, you want them to follow you. You might have heard about gaining some magic “list”. There’s no magic to this. All it refers to is getting people to subscribe to your website so that you have a list of people interested in what you have to say. The magic list is your list of subscribers.
Once you have subscribers to your website, or followers, you might consider setting up some email marketing. Now let me be clear, you do not want to spam anybody. This is not what I’m talking about and it’ll likely annoy people more than it will entice them. But if you do have people that truly are interested in what you have to offer, then you want to keep them engaged. You want to keep them informed.
Email marketing is the way to do this. I would not suggest sending them advertisements via email. This is spam. But you may consider sending out an email on a new idea that you’re launching. This may peak their interest and keep them coming back. You might send an email about a new product that you tried to let them know what’s out there. You could even just email them to let them know you’ve posted a new blog.
Email marketing tools help to automate this process so that you don’t have to manually keep track of your subscribers and spend hours sending mass emails out. You don’t want to do that because you want to spend the majority of your time creating quality content.
Video marketing is the “in” thing right now because videos are getting high rankings in Google. There are a few things to consider here. If you are doing a product review on a program, a video will likely help with those that are more visual people. The folks that need to see what you’re talking about as opposed to just reading it. You’ll want to show them, demonstrate, and give them the opportunity to see for themselves.
There are several free and paid tools out there that will help you out with video marketing. I use a few myself. Take the time to try out each of them and find one that works best for you. And remember, don’t pay for anything that you’re not comfortable paying for. If you’re going to be a paid subscriber, you want to make sure that you like the product before you provide financial information. Try before you buy.
If you’re like most of us, you’re going find that some things work better than others. You’re going to want to be able to track what works the best for you. If you write a post in one style and it brings in hundreds of visitors to your site or multiple conversions, you want to know which post accomplished that for you so you can repeat it. This is where analytics comes in.
There are multiple tools available to help you track the activity on your website and on your various campaigns. Be sure to shop around and determine which one you like best and gives you the most bang for your buck (if you choose a paid tool). But do be sure to find a way to track. This is an important step to being successful.
Pay-per-click advertising is another way to get your links out there and draw people to your website. You’ll want to be careful with this as you will have to pay a certain amount each time someone clicks on your ad. But this can be a highly effective method for gaining followers. And again, you’ll want to carefully track which campaigns work the best and focus on those. Set up a budget for this if you choose to do it and stick to your budget.
Affiliate marketing is really the meat and potatoes of making money online. A basic description is that a company pays you a commission each time you refer someone to them. When done honestly, it can provide a nice passive income and still allow you to sleep at night knowing that you’re not scamming anybody. You simply point consumers to the products they’re looking for. This is what the industry is all about. Please, I can’t stress this enough, please take the high road and be legit about it. Don’t scam people. There’s too much of that going on these days.
There are a ton of affiliate marketing programs out there and for a wide variety of niches. You should certainly shop around and determine which ones you like the best and go with those. I am a member of many. Some are just okay, some I really love. It’s all about what works the best for you.
To have the best chance of success, you’ll find that you need several tools to assist you in keeping up with your website and your following. Shop around, try before you buy, and find what works for your own personal style. You definitely want tools you are comfortable using and you definitely want to automate some of your work whenever you can. I sincerely wish you much success!