How to Use Multiple Facebook Profiles to Increase Your Reach
Every social media profile has its pros and cons. But when it comes to managing multiple profiles for your brand, businesses and marketing strategies, there are so many benefits too. For instance, using Facebook for businesses can help you extend your brand awareness, engage your followers and establish your target audience.
Moreover, you can use multiple Facebook profiles to test different content and strategies for your brand. This article highlights multiple ways you can use multiple profiles to increase your brand presence, reach and engagement.
Create different personas for different audiences
One of the best things you can do for your Facebook marketing strategy is to create different personas for your multiple profiles. Create different audiences for each of your Facebook profiles and you can adjust your strategy to suit their needs. For instance, you can create a business audience and a family audience for your multiple Facebook profiles.
Let’s say your business strategy is to engage existing customers and generate more sales. You can create a family-friendly Facebook profile and a business-centric Facebook profile for your brand. You can use different images for each of these audiences and include their relevant interests in the captions. When creating your family-friendly Facebook profile, you can include images of cute animals and kids. This will help you engage your existing family fans and invite them to like your page too.
Develop different content for each profile
People often worry that they are going to lose their brand equity if they create multiple Facebook profiles. This is absolutely not the case. You can make use of your new found ability to create different Facebook profiles to develop content for each of them. Let’s say your business interests you to create a professional Facebook profile. You can use this professional Facebook profile to publish content related to your industry. You can also add images related to your industry and include relevant links to enhance your reach.
Now, your family-friendly Facebook profile can also develop content related to your family-specific interests. You can include images related to your family and invite your family to like your page too. This strategy will help you develop content for your family-specific Facebook page and increase your brand presence.
Use different ads for each profile
Advertising is an important aspect of social media marketing. However, this does not mean you should advertise for all your Facebook profiles. You can use the same ad image and copy for all your profiles to create better targeting for your ads. In fact, you will only be able to increase your ad spend by using a different ad image for each of your Facebook profiles.
When you use different ads for each of your Facebook profiles, you can target your ads based on the audience’s interests. This way, you will also be able to reach out to new and unexplored audiences. For instance, you can use a post related to travel for your professional Facebook profile and a post related to pets for your family-friendly Facebook profile.
Encourage interaction with your audience with different types basics
Like all social media trends, using multiple Facebook profiles will eventually lead you to encourage more interaction among your fans and followers. This will help you build your brand equity, increase your reach and engagement on Facebook.
There are many ways in which you can encourage interaction among your audience as per their interests on Facebook. For instance, you can encourage fan commenting by including a “Responses” tab in every post in your professional Facebook profile. You can also include a “Reply” button for your family-friendly Facebook profile so that fans can engage with you and each other.
There is no doubt that the reach and impact of your content will increase exponentially if you are able to expand your Facebook reach to different profiles. Besides, you will also be able to increase your engagement on Facebook and drive more leads to your business if you use different Facebook profiles.
With so many advantages when it comes to using Facebook for businesses, there’s no reason why you shouldn’t be leveraging on this opportunity. In fact, it can be a very effective way to drive leads and sales. Facebook is a very powerful platform that allows you to connect with your target audience in a very effective manner.
With so many ways that you can use multiple Facebook profiles to increase your brand reach and engagement, it’s up to you which method you want to adopt.