I am doing things a little different than usual this time when choosing my domain name. For most, but not all, of my other affiliate marketing sites I went with a brand new exact match domain (EMD).

For those that are unfamiliar with what this is, an exact match domain simply means that if you want to rank for the keyword phrase “dog training”, you would by the domain dogtraining .com, .net or .org.

This has worked pretty well for me in the past. I have plenty of page 1 rankings in Google for my exact match domains. The one thing that always seems to get when I attempt to rank brand new domain names is the dreaded Google sandbox though.

The basic definition of the Google sandbox is a penalty that is given to a website when Google does not completely trust the website. Some people say that it doesn’t exist but whatever you want to call it, all too often I have brand new websites that get penalized while I am building links to them.

For this reason, this time I am going to buy an expired domain which in theory already has the trust that Google is looking for. My theory is that if I get a website that is already a few years old, I will be able to build a crazy amount of links (within reason) to the site and Google will not care.

Also, the second part of my theory is that I will be able to rank for much “tougher” keywords because of the age of the expired domain.

We’ll see if I get the results I am looking for.

Enough theory, let’s find a domain that is ripe for the pickin’. In order to do that, I head on over to https://auctions.godaddy.com/.

I will be using fewer fields than he does to find his domains, but the process is similar. Here are the fields that I will be using to limit my search:

Keyword: Here I will enter just a portion of my target keyword and not the exact match. For example, if the keyword I am going after is “food processors”, I will enter either “food” into this field. Or if the keyword I am going after is “desk lamp”, I will enter the word “lamp” into this field. Basically, I want to make sure that the website I am going to purchase is somewhat related to the niche I am pursuing.

Traffic: Here I will enter “1”. This just means that the website is getting some traffic.

Domain Age: This will be the most important to me. Here I will enter “5” which means I am looking for websites 5 years or older. This may be tough to find but we’ll see.

Another key factor which is not listed on this page is pagerank of the domain. I want to make sure that the website that I am going to purchase has some sort of pagerank. This basically tells me that the website has not fallen out of Google’s good graces.

That’s about it. I am going to spin the wheel and see what I come up with. Hopefully, I will be able to create a video of my own soon to show this process.

In my next post, hopefully I will have found and purchased an expired domain.

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